Optimum Nutrition Introduces New ESSENTIAL AMIN.O. ENERGY Plus Electrolytes™

Press Release from Optimum Nutrition , Inc.

DOWNERS GROVE, Ill., Sept. 14, 2018 /PRNewswire/ -- Optimum Nutrition ("ON"), the global leader in performance nutrition, today announced the arrival of an innovative twist on its ESSENTIAL AMIN.O. ENERGY™ product. New ESSENTIAL AMIN.O. ENERGY Plus Electrolytes™ contains amino acids to help support muscle recovery and natural caffeine for energy plus electrolytes to replace the electrolytes lost through sweat. The new line comes in powder and a ready-to-drink (RTD) sparkling beverage form.

ESSENTIAL AMIN.O. ENERGY Plus Electrolytes is a new, effervescent ready-to-drink sparkling beverage contains caffeine from natural sources, essential amino acids and critical electrolyte nutrients

"Athletes love our ESSENTIAL AMIN.O. ENERGY line for a great tasting, anytime energy boost," said Trevin Morton, senior brand manager for ON. "The addition of electrolytes, amino acids and caffeine from natural sources means ESSENTIAL AMIN.O. ENERGY Plus Electrolytes supports performance, endurance and active living."

Optimum Nutrition ESSENTIAL AMIN.O. ENERGY Plus Electrolytes provides 100 mg of Caffeine derived from natural sources like green tea and green coffee bean extract per serving, plus five grams of amino acids and critical electrolyte nutrients like Potassium and Sodium and contains zero sugar.

ESSENTIAL AMIN.O. ENERGY Plus Electrolytes comes in powder and a new, effervescent ready-to-drink formula in a 12 oz can.

"Optimum Nutrition innovates to meet the needs and tastes of athletes," said Morton. "The growing popularity of sparkling beverages inspired us to create an entirely new, refreshing RTD perfect to grab-and-go."

ON ESSENTIAL AMIN.O. ENERGY Plus Electrolytes powder is available in four fruity flavors, including Pineapple Twist, Tangerine Wave, Watermelon Splash and Cranberry Lemonade Breeze. Each is just five calories per serving. ESSENTIAL AMIN.O. ENERGY Plus Electrolytes sparkling RTD comes in Watermelon, Strawberry Burst, Blueberry Lemonade and Grape with just 5 to 15 calories per serving.

Consumers can find ON ESSENTIAL AMIN.O. ENERGY Plus Electrolytes online or at nutrition retailers nationwide. Please visit www.optimumnutrition.com for more information on Optimum Nutrition and ON products.

About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand's Gold Standard 100% Whey™ is universally recognized as one of the world's best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 130 countries around the world.

Optimum Nutrition ESSENTIAL AMIN.O. ENERGY Plus Electrolytes™ contains amino acids to help support muscle recovery and natural caffeine for energy plus electrolytes to replace the electrolytes lost through sweat

Optimum Nutrition (PRNewsfoto/Optimum Nutrition)

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SOURCE Optimum Nutrition

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