About Premium Performance Training
- Karen D. Woodard is President of Premium Performance Training in Boulder, Colorado and Ixtapa, Mexico.
She is an international author, speaker and consultant and provides successful marketing, sales, hospitality and management training as well as consulting to the health and fitness industry. Karen works in the US, UK, Australia, Europe, South America and Canada. Karen has owned and operated six health, fitness and climbing clubs since 1985 and now devotes her time entirely to consulting, developing staff training materials, research, writing and speaking. She has created CDs, DVDs, and written four books on sales, management and hospitality as well as hosts a full service online training program that reaches world wide. The services that Karen provides to clubs in the marketing arena include strategic planning and branding to create differentiation in the marketplace as well as tactical marketing to create more traffic to create more sales in pre-sale scenarios as well as on-going operations. The management training that Karen provides relates to organizational management, strategic planning as well as leadership and day-to-day facilities and staff management. The service training that Karen provides impacts all staff and their ability to communicate, serve and connect appropriately with multiple generations, cultures and expectations. A large emphasis of Karen’s service training is on social and courtesy skills as well as creating a service culture that imparts value to the Member and retention for the club. Her philosophy is “You’re either moving forward or your moving backward but you’re never standing still.